Amazon FBA Seller Round Table
Amazon E-com Listing Optimization Hacks with Tomer David - Part 2
April 7, 2021
Amazon E-com Listing Optimization Hacks with Tomer David - Part 2 Part 1 https://youtu.be/ZElvPI4u7JM Part 2 https://youtu.be/K5BbkEb4_cM Join us every Tuesday at 1:00 PM PST for Live Q&A and Bonus Content at https://sellerroundtable.com Try the greatest Amazon seller tools on the planet free for 30 days at https://sellerseo.com/
Things we mention in this session of Seller Round Table:
[00:00:01] spk_0: welcome to the seller Roundtable, E Commerce, Coaching and Business Strategies With and er not, and Amy Wiis. Mm [00:00:10] spk_1: yeah, and then Preachy says this subject mainly applies to private label. Yes, because if you don't own the listing, it's very hard to edit it. So, yeah, we are talking about when you own your own listing and you're doing that. So what I do to America for the photos is, I have my template for listing optimization, right? So let's go over my five questions so that you can pull those for me. And maybe maybe you'll have suggestions of things that you add in that I'm missing, which I'm always open to. I'm always open. Adding to this template first is always why you need this product in your life, and that's always photo number [00:00:46] spk_0: two. [00:00:47] spk_1: So after your main photo, it's your unique selling point photo. It should be represented there, right? So that's bullet point number one. Photo number two Bullet Point number two is what's included, because what goes through the customer's mind is okay, what's great about it. And then number two is what is what do I get? What comes in the box right. So Number two Bullet point number two is always what's included, and we talk about like, Hey, this is what you're getting And this is why it's awesome, right? And there's always a photo representing that. So that's like your dimensions photo. You're all that kind of stuff. Maybe your infographics you're zooming Bullet point number three. And this is what most people put a bullet. Point number five, and I think it's a mistake. Bullet Point number three is removing the risk in all of your all of your sales. If you ever take sales, training and understanding the sales cycle, it's always the third step in the sales process. After you introduce the product and you tell them all about it, you want to address their objections. You want to be like If you don't love it, we completely stand behind it and you can cancel right? Cancel anytime. It's fine, right? Like you look at all of your sales presentations. It's that way for a reason, you guys. So bullet Point number three is always what's included or sorry, your your risk free guarantee. So some which you have to be careful about the word guarantee on Amazon now because there super weird about words lately. But but you do want to tell them like, Hey, we're standing behind the quality of this product and, oh, by the way, you're going to love it. And, oh, by the way, we care about our customers, and we are going to absolutely take care of you if you should. You have any problems at all. Remove the risk. Never put 30 day. If you put 30 days customers, mindset immediately goes to 31 days. This thing is going to fail, right? So have a photo to represent that to have a photo to represent. How you care about customer service, how it's really high quality, right? Have a quality photo because that's that's going to be amazing. And then bullet Point number four, and the next photo in the line is multiple uses. So this is where you're showing all the ways that it can be used. So maybe if it's just a kitchen container, maybe it also works to hold the coffee, or it also works in these different situations. Use it for your bathroom. Cotton balls. I don't know, but you get the idea right multiple uses for it. And then if you're showing what I love is a photo with a quad photo that shows like, you know, kitchen, bathroom. You know, people see that and they're like, Oh, I didn't even think of Yes, I need that in my bathroom. That's amazing, right? And then Bullet Point number five and photo number six is, um, is always Well, there's three different things you can do here because not every product is gift herbal. So I like to show the product as a gift or as seasonal, but But I also like to write for gifting. So you get one chance and you're listening to rank for those gifting keywords. And here you are at Christmas time, trying to, you know, what is it? Is it the best Christmas gifts for mom from daughter? What is your product? You need to think about that from a gifting perspective and all the copywriters I've ever seen that I've corrected listings on they don't know S e. O for gifting. So what they do is they go. Okay, This is the perfect gift for birthday. New Year's Mother's Day, Father's Day Christmas. That's never going to rain for anything. Nor is it going to do good on your [00:04:25] spk_0: PPC. [00:04:26] spk_1: So I always do the gifting research, and I write the bullet to that gifting research so that when I'm running the PPC on that and then I also have a photo that represents that and then my last photo, since I don't have a bullet point for it, the last photo is always we always have some lifestyle images. Just show it in their life, really show them the size of it, how it would be used to help them imagine it in their life. But that's my five bullet points and and also how I designed my photos and it makes it very easy. And the folks that I have taken my listing optimization class and have only changed their photos have gotten their conversion. Rates went from like one guy went from 5 to 30% overnight. He was like it just changed everything because now I'm speaking to them. And as there is going through the photos, it's the sales process in photos. So they're like, Oh, that's what's included. Oh, they really care. They're going to take care of me and it's really high quality. Awesome. Oh, I didn't realize I could use it in my camper. That's great. Oh, yeah. This would make a really good gift for my mom, right? So if it's not gift herbal, you can always show your authority in the space or do your brand story, right? So you could do something educational, right? Like lipstick. You might not show lipstick as a gift, but if you're selling lipstick, show them a cool lipstick technique like they're going to trust you more. This will be like, Oh, my gosh, yes, I saw something like that trending on YouTube. I'm going to buy this one, right? So utilize that fifth bullet point as either gift herbal authority or something along that line. So that's my template. And it takes care of bullet points and photos. [00:06:05] spk_0: It must be together. I agree. I actually don't, um I think like I I see it all the time that people don't use enough text on their photos and like with the text, if it's used correctly, that's that's that's like bullets in photos. So you put your copyrighting techniques using text on photos overlays people don't like, you know, the good sellers. They know how to use this technique. And I see it all the time. That many lives, things don't use text. And for me using the text, I pushed the important keywords. And I also, uh, explain them why they need my product and the benefits. I try not to really put, um, you know any, uh, like, uh, features on the text, Especially not the 2nd and 3rd. Maybe I will put features text on the 44 50 image because these are the most important pictures number two and three. So I try to put the benefits, try to understand why and what kind of problem this product is going to solve, why they're buying it and then just touching this point. And then you got it. They will become, uh, you know, the impulsive [00:07:18] spk_1: virus. I love that I completely agree. Like, I always tell people Hey, tell them in your photos like show. But the cool thing about text because, you know, if you put too much text in a photo, people won't read it, and they'll just be like, What am I looking at? Right. But if you combine that text with like a little icon that represents the text. So, for example, if it's magnetic, put the magnet icon and be like magnetic. So you can do this right. Or if it's heated, you know, show the little heated icon. It's just the way like our brains work. If you put the little icon, then naturally they're like, Oh, what's that? And then they want to understand it. And so if you're going to use text, either use zoom ins on each part of the product with, like, a little circle and then put the text underneath it, or use like an icon where they're like Okay, wait, what does that mean? Oh, I see a washing machine. Cool. It's [00:08:12] spk_0: washable. [00:08:14] spk_1: That is so. I love that we're so like in sync on this stuff. So [00:08:19] spk_0: people, sometimes through their photos, they will use like you said, some elements like they sell magnets. They will put some, you know, two or three points under in like some white space area that they have in this image. But then the second image, they will have points without this magnet or they don't use logos with all their photos, and these little things create the trust. It doesn't really create any, like it's more to create trust and they coming to your listing and say, Oh, this is like a big brand They know what they're doing or or, you know I trust them because it's unconsciously of course, but they see all these logos with your photos. They see that you use the same patrons in the same way throughout all your photos, creates the feeling of trust of their dealing with brand rather than just random guy or Chinese said [00:09:06] spk_1: yes. In our group, we focus on our mastermind group. We focus on designing your packaging for retail because if you can show retail packaging and your photos, people are going to automatically associate that with a trusted brand. And so we always talk about This is the problem that all these new sellers are running into now they're having to list their products and they'll get gated like I'm working with a lady right now. She just got gated after she listed her listing went live, and we needed to improve her listing because it was not showing up in search. She had all the wrong key words in there. Well, she went to edit her listing and she was gated, and she had to submit pictures of her product in the packaging. And the packaging requirements are that you have to have the brand name the manufacturer, name the U. P. C. Not the fn skew the u. P. [00:09:58] spk_0: C. [00:10:00] spk_1: Yes, yes, for engaging. Yeah, because effin skew is Amazon's version of a label, but they need your PC on it, right, and then having your contact, email and your location, manufacturers location and contact email. [00:10:18] spk_0: They asked me for that, too, on the packaging. So what I did in order to trick them? Don't try it. But what I did have my manufacturer produced one box with my address there because on the mass production, I didn't put an address. So I had him paid him $30 and it would print like something in a day or two with the address. And then I would send them and they approved [00:10:39] spk_1: me. And that's why I teach people from the get go in our mastermind group. That's what we do in my course. I teach you from the get go like this is what your packaging needs to look like. And these are the components that you need to include because then you're not limited. Amazon either, right? Amazon is going to improve you like this. You're going to create trust with the customers. A lot of people spend a lot of money on gift boxes because that's a thing. I don't know. Somebody's teaching that, but, um, but a lot of people spend a lot of money on gift boxes instead of making really legit retail looking packaging and retail ready packaging. And, um, you're creating more trust with the buyer if you have more of retail ready packaging, and you're like just maximizing your brand. So I love you know, I love that idea to the mayor of including your branding I love like, including the logos and the photos. And just really like, Hey, this is not just a generic thing. And that's the way that we can compete because we might not be able to compete with a factory that's directly listing their products and doesn't have experience selling direct to consumers. So they're making their price is way too low for margin. We might not be able to compete with their prices, but we can compete in brand and entrust. And, um, I think that that is such an important part. So let's before we get I mean, we've been going for 48 minutes. What about description? So I, of course, use a plus content. I think you have to. It's so so important to show Show your brand is legit. The biggest mistake I see in a plus content is people will do such a good job in a plus content. They make their brand look so good. They call out their unique selling proposition all that stuff and in their main photos in their seven photos or eight photos, they don't They're crap, but the customer looks through those seven photos first, and then they scroll down. If they decide, then then they'll scroll down and look at your ABC. So I always see problems with that. Whenever I'm doing listing reviews, I see problems with that. So speaking of listing reviews, if you guys want me to review your listing and tell you exactly what I would do to fix it, just go to Amazing at home dot com slash listening dash review or just find it from the services menu. But anyway, I do tons of listing reviews for free and just tell you guys like, Hey, this is what I would fix. Um, but descriptions. So if you don't have a plus content, I do a call to action because remember, description shows up first found mobile, so I do a call to action. You make sure your HTML formatting it. You guys come on. Seller. APP has a free HTML format. Er, there's Amazon product description dot com or something like that. Like Google it right? [00:13:18] spk_0: Even Just a normal just like right. What? You see what you get editor on, and you get like, view source code. You copy that? You put it in the description. [00:13:26] spk_1: Who? I haven't seen your so smart. I love that. So definitely html format it because it needs to look pretty. And then it needs to be more than a blob of text. Even if you're a brand new seller and you don't have a plus content yet, if you're in my listing optimization master class this month or in the mastermind group this month, I teach you guys how to do your own A plus content. It's so easy to do like it's not that hard. It's literally just some pictures with pixels, so you can do that very easily. But Tamir tell us what you do for a plus content or for your description. What's your strategy? [00:14:04] spk_0: It's a topic that I tested a lot this year. Actually, I wanted to see that because as a buyer, to be honest, you know, maybe I'm different. But when I come and search for something on Amazon and you know, like all of us, I buy on Amazon every day, I think, um, and when I stretch with something, I just looked through the photos. Maybe I would like you said after I maybe I still have doubts or questions. I will read the bullet, but normally through the picture, I just buy it, and I never really look at the A plus content. I don't really scroll down, to be honest, maybe it's because me and most of the bias by like a relatively cheap items, like up to $30 so you don't really care, because you know already that in case you have problem, you can return and so there is no really risk here, so I don't check the A plus content, but I wanted to verify what I think and and, you know, test it out based on data based on numbers. So I, you know, put a listing without a plus content and with a plus content. I want to see how it's impacting the conversion rate. And I also tried a couple of versions. I did the main aim, you know, followed the good guidelines, like putting it the made like a hero picture showing your item, then putting some text, got really following. I did a research on the best. Not the best, but like good looking a plus just kind of mimic what they did. And to be honest, did change a lot. Didn't change. Sometimes I got lower conversion rates, so I kind of put it on hold for now, Um, I mean, convert English things I will edit. I mean, for at least things that, uh, they're already selling it. I think that it could hurt a lot, but I didn't see a big difference in convergence, like it's lifting the convergence in my, uh, experience that I did. And it tasted this on top of listings. Uh, so for me now, I don't really focus on a plus content that much to be honest. [00:15:58] spk_1: So when you're doing a new listing, do you do you build the A plus content? You just do a text description. [00:16:04] spk_0: How the text I [00:16:05] spk_1: get it out there, right? Because [00:16:08] spk_0: Amazon you could do many, many things in your business to, um my resources are limited. I have to focus on what is I told you before this call, we discussed a little bit about a book called The One Thing By Gary Keller and and you really expand their that you have to identify What is this one thing that you could do that will make your life easier or eliminate all the other tasks together? And, you know, for me when I start my day, I have, like, my list of tasks, and I try really to move aside everything that really want to really change the bottom line. And based on the experience that I did, it doesn't really make a big difference. So yeah, maybe I will do it, but I leave it for later states First, I, uh, focus on good and good title images. Of course, is the best or the most important thing, and then bullets. I upload the listing and then the PPC is the next priority setting up the campaigns, Um, and just setting up. I also have a checklist for lunch. Like, what are the steps they need to do? But yes, for a description, I have a question for you because when you have a plus content, you also have your own keywords in the product description, but they don't really show, but they there are in the back end, so maybe you can use it as a charge. You just stuff key waiting product description and have a plus content. And, you know, I didn't really try it or get [00:17:36] spk_1: so to piggyback off what you said and we had a couple of questions, Muecke says. How about having a video in the listing? Yes, Mookie and video ads all day long. They're my best highest converting video ads in, [00:17:48] spk_0: like the seventh picture. The video? [00:17:51] spk_1: Yeah. Yep. Yeah. So doing videos. I love it. If you can do it, do it. Absolutely. Um, Christina says 30 days that smart. Um, ana says jeopardy question. I play jeopardy with my group, and it's fun. They're super smart. Okay, so you what you did with split testing, I completely agree. I completely agree, because the good news about me being a seller and a consultant is an a copywriter is that I get to see the results of my work. I'm not just writing people's listings and then, like never seeing that listing again, I'm working with these people and seeing the results of my work. And then we're setting up their PPC and their external traffic. We're seeing, like the whole ball game kind of get put together and the results of it, and that's that's really cool. So I do get to do a lot more split testing than just with my own brands, and that's really super fun. Um, I agree with you that a plus content does not make a huge difference in conversions. If people are stressed out about it, I tell them the same thing. Like, just don't just don't worry about worry about the things that you can focus on and that you can that are going to move the needle. A plus content is not necessarily going to move the needle a whole lot. You know, if you if you have to focus on anything, make sure that those seven photos at the top of your listing are fantastic and take, you know, the customer through that thought process through that sales process. Nail that. Stop the scroll. That's what I call it. I'm like, Hey, guys, number one rule. They don't get to scroll down in your listing. They don't get to see all those suggested other products by Amazon. They stay right here and they add to cart. That's the rule. That's what we want, right? We want everything up here nearby box land to look amazing. So, yeah, I agree with you. I have tested this. We've tested it with leaving the old because you still get the old description field, even if you have a plus content so you can put the text there and it's fine. The text inside of a plus content that you right inside of the content also indexes. So that's helpful. And then there's some keyword fields, like in some of the images, and I think that those work, but I don't know that they think that it might be more for image searches from what I've tested and not necessarily for, um, like image churches, external Amazon and not necessarily like for help in ranking your listings [00:20:20] spk_0: out. I think you're right. I think. [00:20:22] spk_1: Yeah. So we focus on if I have a client that comes to me and they already have a plus content, especially if we're not redesigning that A plus content. I focus on making sure that I'm fitting as many of my phrases like my important keywords and phrases into then the title, those five bullet points and the back in search terms. [00:20:46] spk_0: Before [00:20:48] spk_1: we go, we have to talk about back in search terms because I know that. Okay, So first of all, subject matter and target audience which used to index now got removed from all the listings because Amazon's having happy times lately and changing everything up. Uh [00:21:04] spk_0: huh. For some of these things, you still have the subject matter in the, uh [00:21:08] spk_1: you know. And you know what else I discovered is in the more details tab. Sometimes they just move it over. So I have found in the more details tab that sometimes their subject matter and stuff, so make sure you guys check out the more details tab and then the other thing for the more details tab. What I do my little hack is I, uh I search for the product on Amazon and I look at the filters on the left hand side and I add, or I'll use the product, the product classifier tool, and I'll search for that product. And it gives you all the departments like the categories and stuff. And I use those category words in my back end in my more details tab and that really helps indexing and in showing up under more category filter searches. Um, so that's like my more details and then for search terms for back end keywords. What I do is I look at my tool. I look at listing lightning by seller S e O. I look at their whatever I didn't use in the listing because it keeps track of what I used in the listing, and it gives me suggestions. But if I have, what I do is I'll reverse search my top competitors, and then I will. So I'll pull all of their keywords, and then I go into a duplicate word removal tool, and I paste all the keywords in there, and I just remove all the duplicates. And then I put them in alphabetical order. And I look at what I already used in the listing. And then that means that whatever keywords their ranking for are going to be, at least in the back end of my listing, if not in the front end. So that's my That's how I do back in key words. What about you? What do you do for back end keywords? [00:22:45] spk_0: You know, the more we talk, the more and like we were very similar in the way we think I do the same thing. I just go to the torrents. I forgot the website name Tory Kite or something like that. You remove duplicates by order. So what I do, I analyzed, like 20 competitors take all their organic rankings. I move aside the PPC that are ranked between 1 to 15, because there are the keywords that drive cells to their listing and just put them like remove duplicates and then remove Uh and then I just stay with, like, a list of keywords. And then I put it in the search. And one thing that is neglected is some other attributes like color. If you send lives, they will put you like select blade Edge. Some fields will be free text, and you can use this free text to get more ranking, so people don't really use it enough. But wherever you can feel keywords or any benefits or features of your product, just put it there. It's free. Why not? It's not gonna hurt. Sometimes you see listing, and they started to put it at first. Above the bullets, you see style size. You see all these metrics, which is a big advantage because first of all, the listing looks different when people open five listings and they see or is it just immediate like it's standing out? You know, second, who knows? Like where? Whether these keywords are ranked for not and you know it's free now. I also he started to use the list in Seller Central. They have this improved listing quality tool where it's very easy to see what you're missing, an improvement listing quality. I don't know whether it's new or not, but I saw it like a couple of weeks ago. [00:24:28] spk_1: Yeah, that and if you're having issues with your listing. It's underneath reports, I think reports listing quality [00:24:36] spk_0: quality. [00:24:36] spk_1: Yeah, and then you can download that. So sorry. Say it again. Where is it located? [00:24:41] spk_0: Inventory Improve. Listing quality. [00:24:43] spk_1: Yes. So if you're having issues with any suppressed listings to you can download that report. Fix whatever is in the blue. I think it is. And then re upload it, and then we'll fix it. Oh, Mookie says Mookie. Mookie, what's up with you, man? I haven't heard from you and forever. I'm calling you out right now. A plus content. Moody says product matrix allows cross selling your other products for free. Yes, I love some brains are doing that. That's so smart. I haven't played with that yet, but I definitely I want to do that. So thank you, Mookie, for reminding us. Um, yes, that's one thing. Now, what about flat files? Do you use flat files? [00:25:22] spk_0: Yeah. Sometimes are not a big fan. Flat files, but yeah, you know, one trick that I use the flat files sometimes the listing suppressed, or you can change something through the seller central interface. Let's say the characters limit or something. One trick to do it is. Do it through a flat file and it will go through. So, for example, let's say you have listing with 100 characters limitation, but you want more. Maybe I don't know if it's grey or black, but you know they didn't like I'm not doing anything wrong. I'm just using your tools. So I'm trying to. I'm putting 100 and 50 Let's say through the flat file, Upload it and it goes through. So that's when I use flat funnels. But other the debt I use like you just used the Amazon South Central. Ah, even like for variations. Because usually I don't have private label sellers like we don't have a lot of listings, so [00:26:13] spk_1: you don't have, like, 800 listings to update or something. Some of some of the bigger brands that come from retail do come in, and you know they need a flat file. But I agree with you. I only really use it for for updating. So if I'm if I have a listing that's there already, and I need to update the images or the bullet points or something, I don't like dealing with Amazon's like wait 15 minutes, like if you use a flat out, it's just gonna update, and you're not going to have to, especially if you want to update your title. Oh, my God. Use a flat file all day long because you'll avoid the issues the seller support going back and forth over nothing. You know, it's just it's not worth it. So, um, [00:26:57] spk_0: one thing about it, it's not really related. But, um, I suggest that you monitor the page where you upload the flat files. Why some? It was very weird, but a friend of mine, she she is very known in the Amazon space. I'm not gonna mention her name, but she had an issue of her listing going down just before I thank you for. And what you saw is on the approach fact black file section. You have the history, right? So she said, like a lot of uploads, but it wasn't there, so she started to investigate, and apparently probably we can't really, like, you know, approve that. [00:27:40] spk_1: Oh, I know what it was. Uh, [00:27:43] spk_0: Chinese, uh, employees that have access, they basically uploaded flat file. You know, the the I P was Chinese I p uh, that, you know it's the Amazon. Funny, because Amazon provided the I p details when I opened the case because I had the same thing on my, uh, listing as well. In the Canadian marketplace, we see flat files uploads, but it's not us. So I was freaking out. Who is doing it was uploading that, and that was causing all these things to be suppressed for like, three weeks. [00:28:14] spk_1: Yeah, that's so your competitors can Actually, they can list your product and they can, because you can list any product on Amazon unless [00:28:25] spk_0: why this is something new. Maybe you can do it from your own account and change listings, but someone kind of got into my account and upload it. So it must be a and I'm someone have access to Amazon, you know, it must be that. [00:28:41] spk_1: Well, what do you can do? So I used to be a reseller, right? I used to do wholesale where I was selling other brands products, and anyone can list a product in their account and actually upload a flat file, and it will still do it. But I think if you have event, I think if you have vendor access, you might be able to upload to others accounts, but it still shows up for the listing, even if they do it from their account. It still shows up in your account because it's a flat file for that assassin. So it still shows up. But yeah, that's exactly what can happen. And so that's how a lot of people are taking down competitors. Listings is they're just putting, like, malicious stuff in the flat files that caused the listings get flagged. [00:29:25] spk_0: They put their Yeah, they put, like, regulated key awards. Like, [00:29:28] spk_1: uh, it's insane. Yeah, so you guys definitely fill out all those fields that tomorrow is talking about, like utilize those fields. Make sure that your and then the the upload page that we're talking about is, if you go to inventory, add products via upload. That's where you look at the upload page and you can see like and then there's like three tabs there. One is like the download your templates, and then the other one is upload a file, and the third one is monitor upload status. And so you want to go to that upload status page and look at the history and see what's been uploaded and check it out because if you're having issues with hijackers or whatever and then when we say hijackers, we don't mean somebody selling your white label products down your listing like Okay, guys, you gotta you gotta do better if you're having those problems. But in terms of like someone, honestly, like you have a legit private label product and somebody's getting you shut down like that's that's serious hijacking. Or I've had clients where they had their listing taken over. All the images changed everything, and they're like, What the heck? And people are buying it and they're getting mad because it's not the same product. And they're like, I didn't what? How do I even get this back? So yeah, definitely. Amazon has issues with that, but in terms of you as a private label, defending your listing and and making sure that you understand what's going on definitely should. Even if you're not really good with flat files, you should at least be aware of them and how to use them and where they are so that you can monitor those things. Because, man, I'm very lucky. I consider myself very lucky. I've never had problems like that, but I I don't I don't think it's impossible at [00:31:13] spk_0: all. You know, Don't bring it. I you know, uh, [00:31:18] spk_1: I [00:31:18] spk_0: didn't have the shit, but I don't want to talk about it. I [00:31:22] spk_1: know. It's terrible. Okay, let's end on a positive note. So we have given these folks, um, Mookie says Amazon just released a new tool to upload pictures. Okay, Cool. Um, and Shelly says I had people download flat files in Chinese as seller Central, but they did not have a clue. And Christina says flat files are my nemesis. She's a copywriter to, so Okay, so let's end this thing on a positive note. Um, let's both give if you could do if you could give any, like, number one secret tip for your listing optimization that you use to really help you make more sales, something that you you know, that you would either contribute as your top tip or something that you know, no matter what is something kind of your one of your go to methods. What do you think it would be? [00:32:22] spk_0: Yeah, I would say you mentioned this before, but packaging, that's my secret. I feel it's my secret to create first premium look problem. That's why I also I never really compete on prices I always like in all the products I said, I'm always the most expensive guy because I create this premium feeling through the boxing. And second reason why I use the boxing is to stand out. So it's a big part of also the product research because if we go after products and we see that all the competitors on page number one use packaging used boxes, I'm kind of know already that they know what they're doing, and I'm kind of staying away from this Nick. So for me, it's a way to stand out to my packaging, and I write also key words there. And it's not just packaging. You have to come with really amazing packaging. And what I like to do when I give specs to the guy or whoever is going to design the package for me is, um, really handing him all the details, all the all the all what he needs. So even if he is not like top designer, because I did the research and expand it in a good enough way, I can get from them a lot like more than what they will do If I would just tell them this is the product. This is what I need. You know, this is not really related, but this. I know, uh and I go to 99 designs and I looked through other people that ordered boxes and and, you know, it gives you so much inspiration because usually 99 designs its people designing packages for retails or more competitive niches that really fight through the package on on your attention. So usually it's they're doing a really good job with that. So you have to come up with the packaging that looks amazing. Recently, I see more and more people using it, and you see Chinese sellers doing it, too. But actually the way that designed it it's actually hurting because it looks cheap, you know? So if you make sure that it's look awesome, look amazing, like something that you would look at and say, Oh wow, it looks like premium. They really took the time to, uh, design something unique. And it's standing out, and that's my tip for, uh, you know, for for listings. That's the most important thing. In my opinion, [00:34:38] spk_1: I love that tip. It's so good. I agree completely like we need to take it if we If we really want to build a brand and be taken seriously, we have to actually build a brand and be taken seriously. So that is such a great tip. I love it. Um, my, my favorite tip for folks is guys, don't get lost in your software. Take the time once a week to look at your listing on the page next to your competitors. Look at what you look like. Look at how things are going like placement is so, so important. It's important to the customer. Look at your product on mobile search for it. Look at your product on a desktop search for it. See what it looks like. Click inside of your listing and scroll down and see what you're being compared with. See what other customers are buying after viewing your item that's so so important. Amazon doesn't do it in all categories, but in a lot of them they do it. So that is just after you launch. Of course, your listing is your foundation. It's so so so important to everything else that you do. I have a client he had a ton of, UM he had a lot of brand recognition outside of Amazon and brought his brand on Amazon. And he came to me and said, I'm going to fire my PPC team because they're just I don't see my ads anywhere. I don't know what's going on. I'm not getting sales And we took a look at his listings and they didn't have the right keywords in them. And I said, Okay, don't fire your ads team yet. Let's take a look and let's optimize these listings. We optimize the listing because I looked at his campaigns and his campaigns were fine, his campaigns that had all the right keywords. But those keywords weren't very relevant in his listing because his listings were just kind of thrown together and not because he was a big brand, so he didn't necessarily need all of that. And so we took a look. We made his listening super relevant. I said, Okay, let's visualize what page we want to be on What page are we going to dominate? What page are we going after? And we made our listing super relevant for that so immediately his ads were all over page one. We didn't change the ads. We changed the listing. PPC is driven based on the relevancy in your listing. You guys, it's the number one thing, so you have to set up a solid foundation. You have to do your best, understand search engine optimization and how it works, because it's going to give you a competitive edge. And then not only that, once you get found, you need to make sure that people that you're communicating, why customers should buy your product and communicating those benefits instead of just features. That's how you get a leg up of your competitors. Connect with those customers, and that is how you get found and you convert. And then after you get found in your converting, you need to revisit your listing every once in a while. And we do this about once a week once every other week, and we just search for our products and we look at them in in search. We search for them on Google, too. We'll just do a search on Google for those keywords that were ranking for an Amazon as well, and see how we're showing up in search. You wouldn't believe how many times you'll find your products are listed on other websites and are, you know, like and you're like, Whoa, I don't sell their How did my products end up there? Right. So just be aware, Be the customer for a minute and take a look at your listening. That's That's my number one my number one tip and follow up for you guys and keep improving. Keep keep looking. Awesome Tomorrow. You're amazing. Can you tell everybody? Yeah. Sorry. Go ahead. [00:38:21] spk_0: Uh, like, set up Google alerts for a brand name. So you will be surprised where your product or your brand is being mentioned outside. So Google alerts for those that don't really know you put the phrase and every time Google index that exact word, you have control. Of course, if it's phrase or, you know, exact every time they crawl the web site and they find this word, they will send you. You can set up the settings to they can send you an alert immediately. That way, if someone I don't know, wrote a blog post on the website and they mentioned your product or your name. You can get notified and you know it will create awareness Aware website in Brancheau's. So that's why [00:39:04] spk_1: don't I do that? I'm taking that golden nut. I'm going to go do that right now because, I mean, I have, like, the hashtag alert set up, but I don't have I don't have Google or so I'm going to do that. That's like, why don't I do that? Uh, Okay, well, I hope you I hope you guys got super value out of today until American. You tell everybody like if they want to contact you where they should find you. [00:39:31] spk_0: Um, so you know, they can check out my YouTube channel where I talk about Amazon about everything. Uh, it's called sourcing monsters so they can look it up. [00:39:41] spk_1: Sourcing monster. I love it. Okay, in this video will be found there as well as on the Amazing At Home Channel. So thank you guys for tuning in today, and we're going to put it on Seller Roundtable, two extra. It's totally extra worthy. So we'll throw it on Seller Roundtable as well. And thank you guys so much for tuning in today. Thanks to mayor for hanging out with me. [00:40:01] spk_0: Thank you. And like I said before, we could continue like that for hours. For sure. [00:40:06] spk_1: I know. Okay, so what are we gonna talk about? Next time we're going to do this again, [00:40:10] spk_0: we should do PPC [00:40:11] spk_1: PPC, [00:40:12] spk_0: PPC. Yeah, sure. Let's talk about it. It's a great topic, but I feel it's a lot like it depends on, like you said that the listing, the photos there are no shortcuts. And I feel people see it's it's simple. You just have to do the work and be on top of things. But yeah, it's something I'm passionate about. I used to do to manage, like, a half million dollars a month budget. Previously some kind of like love PPC. Yeah, for sure. [00:40:40] spk_1: People we can talk about street optimizing because people talk about PPC set up all the time. Maybe we can talk about optimizing and streamlining because I think that is something that people don't always talk about. So and we could do something like that. Well, thank you guys again for tuning in. I'm going to end the live session and we'll see you guys next time. [00:41:00] spk_0: Bye. Thanks for tuning [00:41:05] spk_1: in. Join us [00:41:06] spk_0: every Tuesday at one [00:41:07] spk_1: PM, Pacific Standard Time for live Q and [00:41:10] spk_0: A and bonus content after the recording at cellar round table dot [00:41:14] spk_1: com, [00:41:14] spk_0: sponsored by the Ultimate Software tool for Amazon Sales and Growth seller s c o dot com and amazing at home dot com.