How to AVOID Spectacular Failures With PPC – Today in this quick tip episode I cover:
Know your target ACOS: If you don’t know your target ACOS, you won’t make intelligent decisions.
Target competitor keywords/ listings; Use a reverse ASIN tool (like Pandora) to get the ASIN’s of your top competitors (or brand analytics)
Target competitor brand names: may or may not work
If you have positive ROI, increase the campaign budget until you can’t raise it anymore
To maximize your budgets at launch, use a phrase and exact matches on a few keywords
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