Amazon FBA Seller Round Table
Amazon PPC Marketing Mastery With Mike Zagare – Part 2
March 9, 2021
Amazon PPC Marketing Mastery With Mike Zagare – Part 2 Part 1 Part 2 Things we mention in this session of Seller Round Table: * Join us every Tuesday at 1:00 PM PST for Live Q&A and Bonus Content at  https://sellerroundtable.com Try the greatest Amazon seller tools on the planet free for 30 days at https://sellerseo.com/
Amazon PPC Marketing Mastery With Mike Zagare – Part 2 Part 1 Part 2 Things we mention in this session […]
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[00:00:01] spk_0: welcome [00:00:02] spk_1: to the seller Roundtable, E Commerce, coaching and Business strategies with and er not and Amy Wiis. Mm. So, Mike, um actually, I want to circle back here real quick. Guzman asked. Can you give a bit of insight into fixed bidding? So, Usman, when you create a campaign Amazon, I think about a year ago now it might have been a little longer. Kind of had these three options where the what it used to be before these options was reduce bids if it's less likely to convert, Uh, then, uh, there's raise or reduce bids, depending on if it's likely to convert and then fix bid, Um, which is, like, absolutely Do not touch my bids. I know better than you. Amazon. Um, so that's what we're talking about when we were getting into, um into those fixed biddings and are fixed bidding on the campaigns. And Mike made a great point. And, you know, I've talked about this before is you know, either any of those options won't work well until the data is there, right? Usually it's about a minimum of two weeks before those actually go to work, and what I've noticed is if you enable them too early. You Actually, we'll just we'll just burn money. What do you What do you think about that, Mike? Am I on on point? There [00:01:10] spk_0: are talking about enabling the dynamic up and down and dynamic down Only, [00:01:14] spk_1: right? Exactly. The three options. Yeah. [00:01:16] spk_0: Yeah. So, by default in 2019, it was dynamic down only. So I would say a safe bet would be to use that or fix bidding to start. I would not touch dynamic up and down until you have plenty of data. And even at that, I would test it. And just look at it every couple of days to make sure you're not bleeding money. Because when you do that, you're allowing Amazon to raise your bid by up to 100%. And, um, like I said before, they love to spend your money. [00:01:40] spk_1: Absolutely. So Vanessa asked, uh, we were talking about coupons. Do they have, uh, an expiration date? Vanessa? They do. But so a lot of people get promotions and coupons mixed up coupons was is a little bit newer than promotions. Promotions are those, you know, things that you can spin up. That's either a single code or single use codes. And that's the one you know, where you used to put on launch services and things like that. Um, and and then, uh, coupons are actually will show up on the page on Amazon. It's that orange little badge that says like, Hey, get an extra dollar off. Um, those are coupons. That's what we're talking about. And it's in your under your marketing column in your seller central dashboard. There, you can find the coupons selection. Um, I just want to make sure, uh, Stevens asking understanding that driving external traffic to a new listing won't have the same conversion versus PPC. To what extent does that help drive ranking in the early days? So, uh, Stevens asking about, you know, kind of launching, uh, you know, with diverse traffic versus PBC. I think Stephen is what you're saying. Mike, what's your theory on that in terms of, you know, PBC, along with offsite diverse traffic? [00:02:47] spk_0: Yeah, I think it's a good idea to combine both, and I would take advantage of PPC first, because that's going to have the highest conversion rate. But then, if you can layer on rebates if you can later on. If you have your own audience, that would be even better to start to drive traffic from all sorts of channels. So I think a diverse, uh, launching strategy is the way to go. Um, but a lot of sellers are just doing PPC and doing quite well with that. [00:03:11] spk_1: Absolutely. The sad thing is, PBC you actually used to be able to rank just with PPC alone. Um, it's not quite the case anymore. I mean, you definitely can increase your rankings with PPC, of course, because its sales driven, but it used to be able to get really aggressive with PPC and rank organically. Um, unfortunately, that's not quite the case anymore. Um, like what? What do you, uh, what what's your experience right now with video ads? I know that's for us. Video ads have been killing in terms of return on investment. Uh, you know, our our you know, we we've been getting, like, you know, a rise of, like, seven on on a lot of keywords and things like that. And what I've noticed I don't know if you've noticed this as well is that it is back to 2015 in terms of keywords on those video ads, like they're pretty much showing your ad to to almost any keyword that you put in there as long as it's semi relevant. Um, what's your experiences with with video ads for yourself, for your clients and what do you What do you see? That's working. [00:04:05] spk_0: Yeah, absolutely. Video ads are working really well right now, in fact, that they are by far the hottest add type, and I think it's going to get even better before it gets more more congested. So back. You know, about a year ago, they launched video ads, I think the end of 2019 and it was a really good hot opportunity. If you're selling overseas, it's brand new right now. So if you're selling in Germany and the UK, make sure you take advantage of that as well. These video ads right now don't have to be super crazy or sophisticated. You don't have to go spend thousands of dollars you may may even be able to get away with, like, a slide show, or even like your own video phone. You know, doing something with your own phone, something simple and easy but take advantage of this right now because it is hot. It is the very best, and when you think about it, it is taking up such a massive amount of real estate. So it's taking up the same amount of real estate as four sponsored product ads, which is insane, and it's a beautiful looking at. So it's it's you think about the price. You're also not paying until somebody clicks on your ad. So you're getting all of that visibility for your brand and only having to pay when somebody who's really interested in your product clicks on your ad and goes to the product list IQ. So that's why the conversions are really good and the performance is really good. And even from a brand visibility standpoint, it's an excellent play right now. So if you're looking for a quick tip, go to Canada. You can make some videos there. It's really super cheap. Um, you can hire someone on fiber. There are some affordable options. When you start getting a little more expensive, like 2 50 to $300 you can get a little bit more of a higher quality video, but you don't have to do that early on. Especially now. I think eventually you will have to do that. As a bigger players come into space, there's more competition. Your production quality is gonna have to go up. [00:05:48] spk_1: Yeah, absolutely. Yeah. We were talking about using canvas for videos. I think it was. Was it last episode? Amy, that's absolutely a great tool, especially if you don't really know what you're doing. It's kind of like you can Like I told Amy, I I spun up a video in under five minutes for one of my products using that, and, uh, I absolutely agree. And it used to be the headline ads, right? Like a couple of years ago. Headline adds, nobody's using headline ads. But you got this, like, huge, massive real estate on the top of the of the search results. Um, I would say, uh, yeah, now, I mean, if I were gonna gonna choose between the two, I'd go video ads like you said, you know, especially if you make that ad really my eye popping. Uh, you know, there's definitely I've I've been like looking on purpose, like just searching Amazon and seeing the ads that people are doing just to get ideas for myself. And some some brands are doing some really, really cool stuff. So, um, I suggest that you guys do that. Just start searching Amazon on the desktop, and they're doing it on on the mobile as well, but I don't see it as much. Um, I think they're just kind of testing it here and there on on mobile. Um, but check it out because, um, the some of the video ads that they're doing it are are really cool. Mike, people always debate me on day parting. What are your feelings on day parting? And, um, you know, how can people put day parting to work for for their PPC [00:07:01] spk_0: mm feelings on day parting? So, you know, we have that enabled in our tool, a lot of sellers use it. I'm not a huge fan of day parting. Um, you know, I feel like there's still opportunities to sell throughout the entire part of the day. Plus, we don't have the data. If we had the data to really tell us exactly. You know, when people were purchasing our products, then I would say, Okay, go ahead and do it. But we really don't. Um So I would say that optimization in general is is just the way to go with that? Um, that's my take. I don't know what your take is, Andy, but I would say day parting. It's not right now worth the extra time and effort. I'd rather put that into creative work. I'd rather put that into branding. I'd rather put that into expansion. Um, I think there's other ways to spend your time. [00:07:44] spk_1: Yeah, um, it's so it's departing to for me. I've seen some mixed results, you know, on both sides. Um, where I really do like day parting is during busy holidays. Like like, right now. And the reason why I love day parting during this time of year is because, um, a lot of times I won't even start displaying ads until, like, noon. Or, you know, depending on you know, your account. Uh, sometimes 10 a.m. Sometimes seven. It just depends. Uh, we we kind of look at last year's data and then look at this year's data in terms of, you know, kind of time of day. People are shopping. Um, and then, uh, you know what we've noticed? though, is that later in the day as people budget out right because so many sellers don't know this time of year that that you know you the more important thing is to not touch your bids and touch your budgets. Right? So, like, if you had, for example, like $100 a budget on your campaign every day, like the first thing you should do is just change that budget to a higher budget and see if you burn through it, right? If you do, then you make it to 300. Then you make it to for as long as you're, you know, in a in A you know, hitting your your target a cost, um or, you know, whatever Goal that you're going for there. But, you know, then you go back. If you If you get to a point where you're now no longer, you know, topping that budget out, then that's when you can start raising bids. But I always like to say Go budget first, then bids, especially for Q four and in the holidays, [00:08:59] spk_0: right? Yeah, I would say I would say that's a good idea. And also budgeting in terms of like the goal of the campaign. So a lot of sellers, um, you know, they're spending a lot of budget on more discovery based campaigns, and that could get very expensive. So I start to think about where you want to allocate your budget. And those, like maybe 20% or 30% goes to Discovery to get that brand awareness, and then you can allocate it. The You know, I would love to have campaigns that are running at 20% of costs and uncapped that budget and get sales all day long and not have to worry about budgeting or day party or anything like that. Just get the sales all day long. But for campaigns that discovery, I may want to consider doing more day parting because that could become very expensive. I could blow through that aspect of my budget a lot sooner. So that's just one more little caveat to edit. [00:09:44] spk_1: Yeah, absolutely. That's that's great advice. Um, and so we got a couple more questions. Uh, Usman's asking. Is it possible to lay out a launch strategy for products? Should we just focus on PPC or BBC or external traffic policeman? Uh, you know, Amy and I talk about this all the time. I don't know, Mike, how you feel, but I always love, especially when launching to do diverse traffic. Um, you know, to me, the more natural looking the traffic is, the more Amazon will reward you in terms of ranking and even, uh, you know, converting on PBC a trick that a lot of people don't realize that they can do, is you can you can say, for example, you you know, you're targeting um, you know, paper clip, you can send a Google ad or even a Facebook ad. But I like Google because it the clicks are cheap to Amazon to, uh, the keyword paperclip and, um, you know, with with the two step U R l or, you know, depending on how you how you can frame that, it doesn't work quite as well as it used to. But you can drop the results where your product is in the results with that keyword, um and then use the add. So, in other words, you're bidding on that keyword as well, so that when they come from Google, they go to Amazon and then they click on your ad and then the Amazon algorithm goes, Oh, wow. This adds really getting a lot of play. And then they'll start tamping up more and more traffic for giving you more and more impressions and traffic for for those keywords. So, um, I I absolutely love diverse traffic Pinterest google. You know, wherever you can get that traffic from influencers, you know, instagram wherever you can get it from wherever you're you're target customers live for sure. Um, Mike, what do you think about that? [00:11:20] spk_0: Yeah, 100%. And just to add to what Andy said, make sure that you have some kind of strategy and budget in place for this because it can get very expensive very quickly. So if you're spending, let's say a certain amount of money on your advertising budget and you're outside traffic budget. Make sure you know what that is and how long this launch strategy is going to be. Otherwise, it could just really eat into your product's profitability. But like Andy said, a diverse strategy is really, really good. And combining that with advertising, I believe, is the way to go. [00:11:49] spk_1: Yeah, absolutely. Uh, So, Mike, in terms of what we were talking. I was talking a little bit about headline adds, um, in terms of headline ads and product targeting ads, uh, you know, where do you think people go wrong in both of those targets? You know, those those ad types? Because you know, people, that's kind of the next level of of, of advertising on Amazon, right? Like the auto campaigns, the manual campaigns. Those are kind of like the basics, right? You you said, you know, if you're just starting out, definitely. That's what you want to do. But let's go into, you know, kind of the the upper echelon here in terms of headline ads, product targeting ads. Uh, you know, where do you think people go wrong once they start dabbling in in that realm? [00:12:25] spk_0: Yes. So what's really exciting is that you can do product targeting across all the different ad types now. So what I would really suggest people do is they go to Amazon and look at all the different ad types and really get familiar with where the ads show up and what you're actually bidding on, because it can be quite overwhelming. Go through Amazon, go through the search results go through the product detail pages and just start to get a picture as to like where things are showing up and also start to visualize your strategy with all these different things. Because if you're talking about product targeting now, that's really going to show up on product detail pages and also search results, which is a little bit confusing. I think sellers get a little, uh, have a little trouble with that as well. But product targeting is available on sponsored, product sponsored brand and sponsored display. When we're talking about sponsored product ads, these ads can still show up on search results. So, for example, if I do product targeting and targeting a certain mason, I'm also targeting the search terms related to that as soon as well. So just keep that in mind that you're going after that assign and wherever that shows up also, that assigns product detail page as well. Now you want to leverage the auto campaign and category targeting campaigns to then harvest those assassins and then use them in a diversified approach across all three ad types. Now that's the basic way to get started. You get those assassins, put them in sponsored brand ad sponsored product ads and sponsored display ads. Now product targeting is available, and you start to build out your strategy from there. Now there's all sorts of great ways to build upon that. In fact, Andy, someone just released a nugget for the days of nuggets on how to find an incredible amount of Asians to target using private targeting. And I'm gonna release this nugget now, because why not? Um, they suggested going to keep up, and they list out all of the child variations quickly and easily in a Keep a search. I think it's like $9 a month, and then you take all that you put it into one campaign and you target all of those Asians with a relatively low bit. I think you suggested, like 0.7% of your average cost per click, and then you start from there, and he has really done really well with sponsored display ads and product targeting. The point is, you want to find assassins where you have some kind of an advantage, or you have, uh, conversions from the search to report and start to build that out in your product targeting campaigns and then really start to build out that funnel with product targeting. I actually love for our targeting. I think it's underutilized by sellers. Still, I think there's a lot of room for sellers to grow their, um, and we can talk so much about it. But that answer your question? [00:14:52] spk_1: Yeah, absolutely. And I absolutely agree with you. Uh, like one of the other things we love to do, too is just you the once again, the brand analytics that you know that you mentioned before. If you have that tool, you know, a lot of people don't realize they will show you the first most click the second most clicked and the third most clicked actions related to those search terms and that brand analytics reports. So we love to do product targeting that way as well. Um, but I love that the the using keep A and some of the other tools out there to pull assassins. Um, you know, if you get advanced, you can even start doing some scraping with chrome extensions, and there's all kinds of fun stuff. Once you get deep into that world, you can spend all day like he said, [00:15:28] spk_0: Let's talk about category targeting two. Because category targeting is a way to do product targeting just on a category level. So what's really cool about this is if we have different parts of the funnel that we're trying to fill out, let's say we have the discovery part of the funnel. We're trying to get our ads out in front of more shoppers. We could take whole categories and test whole categories now starting off with a lower bid, testing out these categories to see where we get some traction and then from those categories. We're going to pull the Asians and then target them later on down the funnel because we know that it connects with the shoppers so that we can take those Asians and put them in more into the consideration part of the funnel or the more buyer intent part of the funnel. Um, so that would be a category. Targeting in the discovery phase is great, but then also you can use category targeting with refinements, so that basically means that you're targeting the nation's within those categories where you have some kind of a competitive advantage. Maybe it's review star rating. Maybe it's priced. Maybe it's prime eligibility could be all of those things, but now you're funneling or your filtering out the essence in that category where you are better than your your competition and your showing up there as well. So I love category targeting as well, because it's going to help feed your funnel with assassins that you can then target later on and start to build out that assigned list. [00:16:40] spk_1: Absolutely. I love that. Yeah, I do the same thing. The other thing that, you know a lot of people don't realize is that you can target tons of different categories for super low bids. Um, like one of the one of the, um, categories I was targeting. I had Price shouldn't tell this because I've been getting such a good deal on Everyone's gonna go Do it now. But but movie and movies and TV shows like the movie and TV show category nobody's nobody's advertising on those, and there's because it's all digital, right? So it's tons and tons of digital, um, products out there that nobody's advertising on because, you know, it doesn't. It might not relate to whatever you're selling, but if you just started like on the targeting. You can target movies and TV shows like not just specific ones, but the whole channel. So you can get some some pretty crazy, uh, results there. Um, so you guys can try that out? Hopefully, it's in a couple of months after, you know, Q four here. So you don't you don't move in on my on my ads there, but uh, [00:17:36] spk_0: also with DSP. If you have access to DSP or someone you know has access to DSP, you can actually go in and figure out the audience affinities and see which audience have some overlap, which is really cool. I was looking at that today, and you can type in, let's say, grill brush and then get the top 30 categories based on grill brush, and you can find things like, you know, fishing poles for grill brush because there's an overlap of the of the categories. Now that doesn't mean that you're going to have, like, these super low a cost campaigns. Maybe you will, maybe you won't. But if you're starting to fill out your funnel, what better way to fill out your funnel than to go after audiences that are related to what you're selling. And then if you start off with a lower bid, you may show up on the bottom of the first page or maybe even the fourth page. But if somebody's browsing and they're seeing your product, they may come purchase your product later on months down the line because you did those category targeting campaigns. [00:18:26] spk_1: Another. Another good tip on that as well, is. The other thing I like to do is to go into books and pick out, you know, books or categories of books that relate to your products, right? So say you're you know you're selling a bicycle or a water bottle. You can go and target books about cycling or, you know, hiking or things like that. So that's another kind of hack there on those on those targeting ads like Mike said we could. We could deep dive on that, probably for for an entire episode. There's some really cool things you can you can do there. But Mike, what I want to talk about next is defensive advertising. There's so many people that don't do it. I don't even understand what it is. Can you kind of talk about you know, Do you guys do any defensive, uh, advertising, Uh, for your clients and things like that, and if so, kind of explain what you guys do. [00:19:11] spk_0: Yeah. So for those of you who don't know what the defensive advertising is, go to Amazon right now and go to genius supplements. They do a fantastic job of defensive advertising and essentially what that is is protecting the pathway to the purchase. So there's going to be shoppers who are going to go on your product detail page, and they may stray to your competition. They may see something. Another shiny object. They may see a nicer headline. They may see a lower price. All of these different things could take them off of your page and could then hurt your conversion percentage. So defensive advertising one can help improve your conversions because you're keeping people on your page and not help. They're not straying as much, but to it shows people that you have a diverse portfolio of products and you can actually swarm your product detail page and also the search result page with your own products. Now a lot of sellers say, Hey, well, doesn't that mean I'm paying for ad space that I wouldn't necessarily have to pay for, because they're going to buy my product anyway. Well, maybe, and maybe not. In fact, in Google they recommend doing this because you can lose a good chunk of sales over time that shoppers, those shoppers would have come back to you over and over again. But now you're losing them to your competition. So you want to play defensive advertising, and this is great. What you can do highly recommend is getting. And this is easy to do. Taking your own assassins and doing sponsored display product targeting against your own assassins doing sponsored product Ace and targeting and get your donations and even sponsored Granddad's, because sponsored brand ads are now showing up on the product detail pages as well. And if you go and look on Amazon genius supplements, you will see go down their product page. You see nothing but genius supplements. It is like crazy how good they've done this. So now that's what we do with our clients. If they have a diversified portfolio, that's great. If you have two or three skews, it doesn't work quite as well because you know. Obviously, there's other places for sellers to put their advertisements. But one other thing that you can do also, as you can put a bundle and a bundle is going to show up right below the bullet point section. It's gonna push down advertising. So if you have a couple of products, you can make a bundle, push your competition away from that by box, keep people looking at your products and just play defense. [00:21:23] spk_1: That's solid. And what? Excuse me? What most people don't realize is when you're advertising on your own product page, for example, the The cost is going to be really, really low because because people are already expecting to buy that product. And so they're already, you know, they're like, Oh, there's a different color or there's a different variation or there's something similar. And so what we've noticed is on a lot of our defensive advertising, especially our keywords. You know, our brand name, things like that is the cost is extremely low. We're talking like, you know, 5% or something like that, so you can't look at it like, Oh, I'm paying for somebody who's already going to buy that might be true, but you're also saving. You know, you're saving your your sale, so I mean, you know, if you add attack on 5% to what your normal ads spend would be anyway, it's really nothing in terms of the grand scheme of things. So, um, yeah, I love that Mike. And you, you did a good job explaining that. [00:22:19] spk_0: Yeah, and talking about the pathway for defensive advertising. When you think about it, if somebody is actually looking for your brand, they were going to type in your brand name or the name of your product. Then you should show up at the very top sponsored granddad. So you're gonna have a sponsored brand dad. That's that opportunity to introduce a new product. If you're trying to launch a new product, introduce that to an audience that already know, like and trust you. But then, also below that, you have sponsored product ads. You want to make sure that you have sponsored product ads that are layered, and then, of course, you're probably going to have the organic visibility, so the whole page is likely going to be you. But I've seen a lot of cases where sellers don't do that. And you know you can lose. You can lose shoppers that way. Uh and then, of course, like what we just discussed on the product detail page. You could just swarm that entire page. [00:23:01] spk_1: Absolutely. I love it. So on that same note, this is kind of on that on that same kind of theme. You know, a lot of people will be like, Oh, I'm on page one. You know, I'm the third result. You know, Should I turn off my my PBC for for that keyword or that placement or whatever? I see it all the time, and I feel like it's, uh it's never ending me, you know, responding to that. So, uh, you know, like, I I have to ask anybody who's a PPC related Guess I have to ask this question because we have to. I think we just have to continue to drill it into people's heads. [00:23:32] spk_0: So can I give a one word answer for this? [00:23:34] spk_1: Yes. [00:23:35] spk_0: No. [00:23:36] spk_1: All right. Absolutely. That's [00:23:39] spk_0: you know, look, look at the look at the full picture of your advertising and the impact that's having that look at the ad spend margin impact. Look at all. Look at all of this stuff and and ask yourself, Do you really want to lose that sail? The That sale is having an impact later on helping you with so many other things things. So I kind of went more than one answer. But my answer to that is no, don't turn it off if it's working. And but also look at the full picture. Look at the ads and margin impact. Look at the profitability. Look at the organic, the PPC sales ratio. And if all things are good, then just keep it on. [00:24:11] spk_1: Absolutely. And I always like to tell people, you know, the way I like to look at it is you know that the old adage, I think it was like You have to hear Brand seven times before you, you know, or see a product seven times before you buy to hear Brand seven times. I think it is the old adage. I think it's even more now. But, um, you know, my whole thing is like, the more you see that product on the page, the more likely you're going to click on it, right? It's just like the primal brain seeing something over and over again being like, Oh, I guess that's it. You know, click, Click. So that's the other thing that I really like to kind of point out. We have a good question, which is, um, if you have one product with variations, do you advertise all the variations in the ads, or do you set up a separate ads for each? I don't think she means separate ads. I think she means separate, um, ad groups for each child. A son. [00:24:56] spk_0: That's a good question. So likely one of those products or one of those variations, is going to bring in the most amount of sales the classic 80 20 principle. So I would focus in on that one ace and first and really get that moving, Um, and then, you know, see if there's anything that's different about the other Asians, you can then set them up, maybe with their own unique keywords, or just test them out to see how they perform relative to the S. And that's getting the most amount of traffic. I would say the most of the times the one or two skews from that group of skews is going to get the majority of the sales. I would start there and then branch out from there. You could do a separate campaign. I don't like putting multiple Asians into one campaign because then it gets very much harder to really focus in on the targeting, like with the placement modifiers and bid targeting and all that kind of stuff. I like to separate it out. That's my personal preference. She could likely do it both ways. [00:25:45] spk_1: Absolutely. Um, yeah. And Vanessa, What we've done to in the past is, um, if we're doing research right, if we're in the research phase, like, say, with an auto campaign, sometimes we will put all the pieces together and we kind of have them battle each other right and see which one performs the best. And then we'll start shutting the non performers off. And and just like Mike said, kind of the 80 20 you know, leave the one or two that are most likely to convert on, um, and then spin up another campaign with the performers that you know, the ones that weren't performing well, maybe a lesser bid or something like that. So there's some things you can do to kind of play with those setups. Um, but, uh, yeah, I always like to go for the high performers, and especially if it's a variation, um, listing than that one ace in will. You know, if it's showing up early in the list, um, are are in the search results than when they click their your other Asians are automatically going to be, um, you know, going to automatically get ranked boost and and purchases from that one strong nation. All right, Mike, we're at one of my favorite times of the episode, which is I love to hear. About what people are reading podcasts. The motivational materials. Kind of What? What? What are you? Are you Are you one of those people who listens to, like, audible everywhere? You drive around? Um, are you you know, are you one of those who's like, you know, I'm in the car? I want silence. Like what? What are you into right now in terms of of learning, personal development, anything like that. [00:27:13] spk_0: So my answer to that is both. I love silence. I start my day every morning with meditation. I'll do about 30 minutes of chilling with a little bit of YouTube music. And I put on this frequency vibrational music, and it gets me in the right state. Then I perk up some coffee and I get to work for an hour. And then I hit the gym. So I think silence and internal silence is critical for creativity and also for peace of mind. But then I like to learn. I really miss events. I really, truly miss events, online events don't do it for me quite as much. But I learned through going to events, and I learned through podcasts and books. Um, currently, I'm reading a book on relationships. A girl that I'm dating, uh, told me to read it or suggested it, and I'm like, Hell, yeah, I've read that book. Um, so I like to learn about a diverse group of topics, you know, Um, personal growth, development mindset, business strategies, advertising. I listened to a lot of podcasts. I've been listening to your podcast. I've been listening to even my competitors podcast, just absorbing all sorts of information to just, you know, be as diversified as I can. And it's never ending. I never feel like I know it all. Ever so Yeah, and I love to learn and grow. In fact, I don't feel good. If I'm not learning and growing, I quickly lose my confidence if I'm not learning and growing. [00:28:27] spk_1: Yeah, I agree. And I think that's you know, the people really excel know that they know that they don't know everything, and they're always trying to learn. And even if they think they're the top person in their field or whatever, they should always be, you know, looking at other people because people are always turning dials and always figuring things out and always finding a better way of doing something so to me. You know, if you're not doing that, then you know you're gonna lose to the people who are so definitely stay hungry when it turns on when it comes in. Uh, in terms of learning guys. All right. So, Mike, what's next? You know, tell people where they can find you, where they can learn about your tools where they can learn about, you know, Do you have YouTube channels? Anything you want to share right now to, uh, let people reach out and see what you're up to? [00:29:08] spk_0: Yeah. So, first off, if you're listening to this, it may be after the days of nuggets, but we're still going to have the website live. So please head on over two days of nuggets dot com and consider donating 18 $89 or more to get access to, like incredible nuggets from amazing people in the space. Um, and that money will go towards Operation Underground Railroad to help fight child slavery. So that's what I'm working on right now. We have a couple of days left, and then PPC entourage were working on integrating all the different ad platforms into our autopilot. And we're also working on building out the margins tool. I have big plans for the margins tool. Right now. It's, uh, it's very much in its infancy, but there's a lot of people that are open to the idea of helping me build it. So I'm really excited about that. And who the hell knows what the future is going to bring? But bring it on. I'm excited to see where we're headed next. [00:29:57] spk_1: All right. Awesome. Mike, thank you so much. And, Mike, just like I tell everyone, the state of Idaho welcomes you with open arms if you [00:30:03] spk_0: you know, and I [00:30:04] spk_1: know I'm stuck in New York. Yeah, yeah, I know. We just heard that our our county is locked down again until, like, January 9th back in California. So we're like, we made it out just in the nick of time. All right, guys, thank you so much for joining us as usual. We really appreciate everybody. Join us live guys. Thank you so much. If you have not joined us live before, make sure you get on here live. You get to, you know, get all this stuff right now, which would be cute for stuff you know that we're talking about that would make a huge impact to make sure you join us live guys, sell a round table dot com forward slash live Tuesdays at one. PM Pacific time is when we do this, you get to come in, you get to talk to great minds like Mike and Amy. And, you know, I get to be the gesture with the funny hat on like this. Um, so thank you guys so much for for listening and and being with us. Uh, and if you haven't yet, please rate review and subscribe the podcast. We really, really appreciate it. We continue to grow. We continue to kind of to get a little bit one more, well, well known in the space, which is awesome because Amy and Amy, we've been at this for a while, so that's really nice. Yeah, So it's nice to see you guys really Thank you for that. And we will see you next time on the seller Roundtable. Thanks for tuning in. 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